Senior CRO Specialist · Shopify Plus

let's talk

Senior CRO specialist for

DTC health & beautyShopify Plus brands

Men's hair supplements: 3.75% CVR, 3x subscriptions

Migration & CRO · UK

dense

Men's hair supplements: 3.75% CVR, 3x subscriptions

Migration & CRO · UK

dense

Men's hair supplements: 3.75% CVR, 3x subscriptions

Migration & CRO · UK

dense

Men's hair supplements: 3.75% CVR, 3x subscriptions

Migration & CRO · UK

dense

Quiz-led funnel for a health supplement brand

Funnel Design · UAE

nova dose

Quiz-led funnel for a health supplement brand

Funnel Design · UAE

nova dose

Quiz-led funnel for a health supplement brand

Funnel Design · UAE

nova dose

Quiz-led funnel for a health supplement brand

Funnel Design · UAE

nova dose

Luxury fine jewelry storefront redesign on Shopify

Luxury UX · UAE

farah sisters

Luxury fine jewelry storefront redesign on Shopify

Luxury UX · UAE

farah sisters

Luxury fine jewelry storefront redesign on Shopify

Luxury UX · UAE

farah sisters

Luxury fine jewelry storefront redesign on Shopify

Luxury UX · UAE

farah sisters

Luxury watches: 144% PDP lift, A/B tested

PDP CRO · Singapore

atelier wen

Luxury watches: 144% PDP lift, A/B tested

PDP CRO · Singapore

atelier wen

Luxury watches: 144% PDP lift, A/B tested

PDP CRO · Singapore

atelier wen

Luxury watches: 144% PDP lift, A/B tested

PDP CRO · Singapore

atelier wen

Full Shopify store build for a wellness brand

Store Build · USA

pvra

Full Shopify store build for a wellness brand

Store Build · USA

pvra

Full Shopify store build for a wellness brand

Store Build · USA

pvra

Full Shopify store build for a wellness brand

Store Build · USA

pvra

.about

Senior CRO specialist based in Dubai, with 10+ years in Shopify and Shopify Plus. I run conversion programs end to end, from research and funnel analysis to experiment design and the build, for DTC brands in the UAE, US, UK and Australia.

about me

.say hello

Running a Shopify brand, or hiring someone to own conversion? I took a men's hair supplement brand to a 3.75% sitewide conversion rate and lifted a luxury PDP 144%. Let's find what's holding your store back.

contact me

.say hello

Running a Shopify brand, or hiring someone to own conversion? I took a men's hair supplement brand to a 3.75% sitewide conversion rate and lifted a luxury PDP 144%. Let's find what's holding your store back.

contact me

Senior CRO Specialist · Shopify Plus

CRO Expert for DTC & B2B