about
I’m a Shopify CRO specialist helping ecommerce brands increase conversions and unlock more revenue from existing traffic.
.experience
12+ Years
.location
Remote Worldwide
.freelance
Available
.about
I specialize in conversion rate optimization for Shopify stores, helping ecommerce brands turn more visitors into paying customers. With over 12 years of experience in ecommerce and digital growth, I focus on identifying conversion blockers, analyzing customer behavior, and optimizing the Shopify buying journey to increase sales. My work is centered on one goal: maximizing revenue from existing traffic through data-driven CRO strategies.
.work experience
2021 — Present
Conversion Rate Optimization Specialist
Independent Consultant
Helping Shopify brands increase revenue through data-driven conversion rate optimization. I analyze user behavior, identify conversion blockers, and optimize high-impact areas of the customer journey to improve sales performance.
2021 — Present
Conversion Rate Optimization Specialist
Independent Consultant
Helping Shopify brands increase revenue through data-driven conversion rate optimization. I analyze user behavior, identify conversion blockers, and optimize high-impact areas of the customer journey to improve sales performance.
2019 — 2021
Ecommerce Performance & CRO Consultant
Frenco Ltd
Led ecommerce performance optimization initiatives, focusing on improving conversion funnels, customer journeys, and digital platform efficiency to support revenue growth.
2019 — 2021
Ecommerce Performance & CRO Consultant
Frenco Ltd
Led ecommerce performance optimization initiatives, focusing on improving conversion funnels, customer journeys, and digital platform efficiency to support revenue growth.
2017— 2019
Digital Strategy & Conversion Optimization Lead
Epixels
Managed high-impact ecommerce and digital projects, focusing on improving online customer journeys, optimizing conversion paths, and delivering measurable growth for enterprise clients.
2017— 2019
Digital Strategy & Conversion Optimization Lead
Epixels
Managed high-impact ecommerce and digital projects, focusing on improving online customer journeys, optimizing conversion paths, and delivering measurable growth for enterprise clients.
2015 — 2017
Ecommerce Optimization Consultant
FILTER06 Creative Studio
Delivered high-performing ecommerce websites and optimized digital experiences to improve usability, reduce friction, and increase conversion rates.
2015 — 2017
Ecommerce Optimization Consultant
FILTER06 Creative Studio
Delivered high-performing ecommerce websites and optimized digital experiences to improve usability, reduce friction, and increase conversion rates.
2012 — 2015
Software Engineer — Ecommerce Platforms
Provident Estate
Built scalable digital platforms and ecommerce systems while improving system performance and supporting business-driven web solutions.
2012 — 2015
Software Engineer — Ecommerce Platforms
Provident Estate
Built scalable digital platforms and ecommerce systems while improving system performance and supporting business-driven web solutions.
.tech stack
Shopify Plus
enterprise commerce platform
Shopify Plus
enterprise commerce platform
Shopify Liquid
theme customization engine
Shopify Liquid
theme customization engine
A/B Testing
experiment-driven optimization
A/B Testing
experiment-driven optimization
HTML & CSS
structured interface building
HTML & CSS
structured interface building
Google Analytics 4
user behavior tracking
Google Analytics 4
user behavior tracking
JavaScript
dynamic functionality
JavaScript
dynamic functionality
.design stack
Figma
web design, ui/ux design
Figma
web design, ui/ux design
Framer
interactive website builder
Framer
interactive website builder
Adobe Photoshop
visual editing tool
Adobe Photoshop
visual editing tool
Wireframing
user journey planning
Wireframing
user journey planning
Mobile-First Design
responsive layout strategy
Mobile-First Design
responsive layout strategy
Landing Optimization
conversion focused design
Landing Optimization
conversion focused design
.ai & workflow stack
ChatGPT
content strategy generation
ChatGPT
content strategy generation
Claude
research analysis assistant
Claude
research analysis assistant
Slack
team communication platform
Slack
team communication platform
Notion
cro documentation & strategy
Notion
cro documentation & strategy
Google Stitch
ui generation automation
Google Stitch
ui generation automation
Hotjar / Heatmaps
Conversion Insights
Hotjar / Heatmaps
Conversion Insights
.say hello
I help Shopify brands increase conversions and unlock more revenue through strategic CRO. If your store is getting traffic but not generating enough sales, let’s identify the conversion blockers and fix them.
.say hello
