dense

Men's hair care supplement brand. Took sitewide conversion to 3.75% and tripled subscription revenue after a WooCommerce to Shopify migration.

problem

Dense sells men's hair care supplements, a beauty category where buyers want proof before a first order. The WooCommerce store made the subscription offer hard to find, and the product pages leaned on design over proof.

solution

I moved the store from WooCommerce to Shopify and rebuilt the offer presentation and the subscribe path. Before-and-after proof and expert positioning moved higher on the page. Every change was tracked against conversion rate, AOV and subscribe rate together. Sitewide conversion reached 3.75% and subscription revenue tripled.

The project began with research into consumer psychology within the hair-care and treatment industry. Trust, credibility, and clarity emerged as core decision drivers.

The homepage was structured to immediately establish authority, highlighting science, expertise, and results within the first scroll. Product visuals were emphasized with clean compositions and supporting icons to simplify complex information.

Throughout the design, the focus remained on reducing friction. Clear content blocks, scannable layouts, and call-to-actions were placed to guide users naturally toward consultation or purchase.

The final result is a confident and performance-driven digital experience that balances medical credibility with strong brand identity.

Built to Scale

Men's hair supplements: 3.75% CVR, 3x subscriptions

timeframe

6 Weeks

tools

Figma, Shopify Plus, Recharge, GA4