Senior CRO Specialist · Shopify Plus

CRO Expert for DTC & B2B

pvra

pvra

pvra

pvra

Full Shopify store design and development for a health and wellness DTC brand selling a therapeutic shower mat.

Full Shopify store design and development for a health and wellness DTC brand selling a therapeutic shower mat.

Full Shopify store design and development for a health and wellness DTC brand selling a therapeutic shower mat.

Full Shopify store design and development for a health and wellness DTC brand selling a therapeutic shower mat.

00

problem

PVRA needed a complete Shopify store to launch one hero product in the wellness space. With a single product, the store has to carry the benefit, the proof and the upsell on its own, without a range to browse.

PVRA needed a complete Shopify store to launch one hero product in the wellness space. With a single product, the store has to carry the benefit, the proof and the upsell on its own, without a range to browse.

solution

I designed and built the full store in Shopify, covering the homepage, product page, cart and supporting pages. The product page takes the buyer from problem to proof to purchase, and bundle upsells raise average order value.

I designed and built the full store in Shopify, covering the homepage, product page, cart and supporting pages. The product page takes the buyer from problem to proof to purchase, and bundle upsells raise average order value.

The project began with CRO research and competitor analysis. Understanding customer objections and motivations shaped the content structure.

Each section was designed to answer a specific question, problem, solution, proof, and action. Visual clarity and focused messaging keep users engaged without distraction.

The final result is a complete Shopify store that pairs strong branding with a clear path to purchase.

Built to Scale

Full Shopify store build for a wellness brand

timeframe

2 Weeks

tools

Figma, Framer, Shopify

category

Store Build · USA

01

Conversion-driven store with clear messaging, structured content, and CTAs to boost engagement, improve trust, and increase product sales performance.
Conversion-driven store with clear messaging, structured content, and CTAs to boost engagement, improve trust, and increase product sales performance.

02

Single-product store designed with CRO research, benefit-focused sections, and social proof to improve user experience and drive higher conversion rates.
Single-product store designed with CRO research, benefit-focused sections, and social proof to improve user experience and drive higher conversion rates.

03

High-performing store built with user-focused structure, clear benefits, and smart upsell strategy to maximize attention, retention, and purchase decisions.
High-performing store built with user-focused structure, clear benefits, and smart upsell strategy to maximize attention, retention, and purchase decisions.

.say hello

Running a Shopify brand, or hiring someone to own conversion? I took a men's hair supplement brand to a 3.75% sitewide conversion rate and lifted a luxury PDP 144%. Let's find what's holding your store back.

.say hello

Running a Shopify brand, or hiring someone to own conversion? I took a men's hair supplement brand to a 3.75% sitewide conversion rate and lifted a luxury PDP 144%. Let's find what's holding your store back.

Senior CRO Specialist · Shopify Plus

CRO Expert for DTC & B2B