Growth marketing means trying out new ideas to attract fresh customers while ensuring the ones you already have feel valued. It’s like running little experiments where you mix things up bit by bit until you hit on what works. Often, you learn from testing different tactics and gradually building on small wins—a step-by-step journey that feels as natural as chatting with a friend about improving things.

In practice, you’re constantly trying various approaches, seeing which ones work, and tweaking them as you go along. The trick is knowing your crowd, being ready to change direction at a moment’s notice, and refining your approach over time. Consider these simple tips a down-to-earth guide to help you set your growth marketing in motion, one minor adjustment at a time.

What is Growth Marketing

Before exploring the best tactics for your growth marketing strategy in 2023, let’s first understand what growth marketing means.

Traditional marketing focuses on short-term goals and specific campaigns. It mainly aims to create awareness and attract new customers. Businesses using traditional marketing usually review and adjust their strategies once or twice a year, making slow changes over time.

Growth marketing, on the other hand, is more flexible and data-driven. It looks at the entire customer journey—attracting and keeping new customers. Businesses test different strategies, track results, and improve the customer experience to achieve steady growth.

A growth marketing strategy includes A/B testing, multi-channel marketing, and the latest technology for better results. These strategies evolve based on industry trends, customer needs, and innovations.

This approach helps businesses stay ahead of the competition. If you want to grow faster and more intelligent, call a growth marketing expert for expert advice!

10 Simple Growth Marketing Strategies Every Startup Should Try

Businesses that want to grow don’t just stick to one marketing method. A big part of growth marketing is testing new ideas to see what works best.

Over time, you’ll experiment with different ways to attract customers and increase sales.

Let’s explore 15 easy and effective growth marketing strategies your team can use!

1. Content Pillar Strategy: A Simple Way to Organize Your Content

Content marketing is essential for any B2B business. A Content Pillar Strategy is one of the best ways to create strong content. This method helps you organize your content so it’s more effective and easier for your audience to find.

Think of your content like a big tree. The trunk is your pillar content—a detailed, in-depth guide on a central topic in your industry.

The branches are smaller pieces of content, like blog posts or articles, that cover specific parts of the main topic. These smaller pieces link to the pillar content, creating a connected web of helpful information.

When people search for information on your topic, they find your pillar content first. Then, as they explore the related articles, they stay engaged with your site. This increases your chances of turning them into customers or loyal followers!

2. Smart AI Social Media Scheduling

AI-powered tools make social media management easier by helping you create posts, track engagement, and personalize messages for your audience. These tools save time and ensure your content is high-quality and relevant.

AI analyzes data like:

• When your audience is most active
• How they interact with your posts
• Trending topics on each platform

By understanding these patterns, AI can schedule posts at the best times to get more likes, shares, and comments. This means less guesswork for social media managers and better results for your business!

3. Intelligent SEO Strategies for Better Online Visibility

SEO (Search Engine Optimization) and content marketing go hand in hand. Even as search engines change with new AI technology, SEO is still one of the best ways to attract and engage customers.

SEO isn’t just about helping people find your products or services when they first start looking. A strong SEO strategy keeps your business visible over time, allowing you to build trust and loyalty with your audience.

The higher your website ranks on search engines, the more credibility you gain. But in today’s digital world, SEO requires more than just picking the right keywords and posting content regularly. Businesses must focus on user experience and valuable content to stay ahead.

For example, responsive web design techniques ensure your website loads fast and works smoothly on all devices. This improves user experience and boosts your search rankings.

Another critical trend is voice search. With over 4.2 billion voice assistants worldwide, more people use voice search daily. To stay competitive, businesses should include natural, conversational keywords in their SEO strategies.

Adapting to these new trends will make your SEO efforts more effective, helping your business grow in the long run!

4. A/B Testing: Find What Works Best

A/B testing is a simple way to compare two versions of something—like an email, webpage, or ad—to see which works better. It helps you understand what your audience likes the most.

Here’s how it works: Imagine you have a website and want more people to sign up for your newsletter. You create two different headlines—Version A and Version B. Half of your visitors see Version A, and the other half see Version B. Then, you check which headline gets more sign-ups. The winner has the most sign-ups, so you use that version.

A/B testing takes the guesswork out of marketing and helps you make smarter decisions based on accurate data!

5. How to Build a Strong Customer Community

Digital circles are everywhere nowadays. Online spaces like Reddit make it effortless for brands to strike up conversations with their audience. When you nurture a community around your brand, folks start feeling genuinely seen and part of something bigger; this often builds up deep connections and inspires loyal advocates who naturally spread the word.

Consider GitHub as one lively example. It’s not just a hub for developers; it brings tech enthusiasts together to swap codes, brainstorm fixes, and work side by side, all in an inviting atmosphere.

Ultimately, companies that put real effort into developing these networks often end up with lasting ties that pave the road toward growth and overall success!

6. Easy Marketing Automation

Marketing automation is like having an intelligent assistant for your marketing tasks. Its software helps businesses send messages to the right people at the right time.

Here’s how it works:

• Collects Data: It tracks customer activity, such as what they buy and when they visit your website.
• Creates Groups: It sorts customers into groups based on their interests and behavior.
• Sends Automatic Messages: If someone visits your website but doesn’t buy, the software can email them a special offer.
• Builds Customer Relationships: It helps you stay in touch with customers by sending helpful content and product reminders.

Marketing automation saves time and improves customer engagement. If you want to grow your business faster, contact a lead generation expert to make the most of automation!

7. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is like a digital notebook for businesses. It helps store essential customer details, such as contact information, buying habits, and preferences.

Here’s how it works:

• Stores Customer Data: It keeps track of customer names, emails, phone numbers, and past purchases.
• Tracks Interactions: Whether a customer calls, emails, or visits your store, CRM records their interactions.
• Helps Personalization: As customers buy more from you over time, CRM gathers practical details to offer better recommendations.

For example, if a customer asks about a product, your CRM can suggest similar or better options based on their past interests. This makes shopping more manageable for them and helps your business build stronger relationships!

8. Easy Full-Funnel Content Marketing

Full-funnel content marketing helps businesses attract and keep customers. About 70% of B2C and 73% of B2B marketers use this strategy to connect with their audience.

Instead of just grabbing attention, this approach supports customers at every stage of their buying journey:

• Before Purchase: Share helpful content to educate and inform.
• During Purchase: Provide precise product details and customer reviews.
• After Purchase: Offer guides, tips, and support to keep customers happy.

9. Email Marketing

Email marketing is an excellent way for businesses to stay connected with customers, share updates, and offer special deals. Companies collect email addresses through website sign-up forms and send personalized messages with helpful content or promotions. Automated tools make this process easy by sending emails at the right time. 

For example, if you leave items in your online shopping cart, you might get an email saying, “Did you forget something?” These reminders help bring customers back and increase sales. With the right strategy, email marketing can boost engagement, build trust, and grow your business. 

You can contact a Shopify CRO expert to optimize your email campaigns and improve conversions for better results!